We create audiovisual experiences in service of museographic projects: from shaping the narrative of an exhibition to developing complex immersive installations.
Here you can take a look at our creative and production process, with examples of a wide range of projects.
Creativity and Production
Depending on the project, we can take care of just the creative direction or the entire production process. For the “Qatar Today” gallery at the National Museum of Qatar, we handled the full creative direction: from initial sketches to project development, scriptwriting and storyboarding, filming, editing, and on-site supervision.
Temporary and Permanent
Some of our installations are permanent; others are linked to temporary exhibitions or pavilions. During Expo Zaragoza, we created an immersive installation that became the central space of the Navarra pavilion.
Ideas to Win
We develop proposals for competitions. We create images, storyboards, mockups, teasers, and references to support the proposal. These are images from our “Data Garden” proposal for Banco ITAÚ.
Space and Narrative
We design experiences based on the available space and resources, always considering that each museum tells a unique story that we must integrate into. Sometimes these spaces are huge, other times very small. We adapt to them. The most extreme example is this installation in an air-raid shelter: we used the spatial constraints to create a claustrophobic and thrilling narrative, perfectly suited to the harrowing content.
Stories within Stories
We never see our work as something isolated. Our narrative is always part of a larger one: the museum's. We know how to work with multidisciplinary teams, integrating our content within the overall museographic project. For the Puig des Molins Necropolis Museum, we created a series of audiovisuals that accompanied the entire tour. Not only was the content integrated into the museum’s script, but the visual style itself was tailored to the building’s unique characteristics.
Craft and Technology
We develop unique solutions based on the space, public flow, content brief, and the client’s objectives. This leads us to create custom-made solutions where we enjoy combining materials and low technology. For the National Archaeological Museum in Madrid, we produced an immersive installation made up of hundreds of synchronized and interrelated images, based on a detailed script supervised by the client. The display structures were handcrafted to fit the available space.
No Project Is Too Small
Our goal is to stir emotion in each individual. That goal is both personal and universal. We commit fully to both large, high-budget projects and small installations we can build with our own hands. For a recycling center in Navarra, we created this small installation. Arena developed the idea and produced the content, which is projection-mapped onto a surface built from objects salvaged from the trash. Our team handled the entire process, from scripting to final construction.
No Project Is Too Big
Some projects are developed in calm, controlled environments. Others require us to take on risky and complex production processes. For the creation of an immersive installation about bull runs, we shot in high-speed with real fighting bulls on a set with over 30 meters of linear chroma key.
We Film
Our documentary background leads us to always shoot our own content. Whether on set or anywhere in the world, we like to personally ensure that the footage matches the overall concept of the installation. For the National Museum of Qatar, we filmed hundreds of interviews in many different languages. The entire shoot was designed for seamless integration into the final installation.
Reenactments
Sometimes it’s necessary to create reenactments using elements from fiction cinema. For the prehistory area at the National Archaeological Museum, we produced videos requiring prosthetic makeup, trained wolves, and digital insertion of icy landscapes.
Content and Space Adaptation
We always start with the available space. In that space, we create a memorable experience based on the content defined by the museographic project. For the Museo Universidad de Navarra, we proposed a unique way to showcase the work of José Ortiz Echagüe. We designed specific display structures tailored to both the museum’s architecture and the photographer’s work.
Documenting a Museum
Sometimes our documentary side intersects with the world of museums: we know how to film in delicate environments, how to capture the essence of a museum, how to adapt the narrative behind a museographic project to the audiovisual format. One example is the coverage we did of the monumental renovation project of the National Archaeological Museum in Madrid.